Top 100 ETF List - Ranked by What People Actually Own

Jun 17, 2026

I built a "Top 100 ETF List" - ranked by what people actually own in Australia

I've just added a new section to OzFinn: the Top 100 ETFs on the ASX, ranked by assets under management (AUM). It's live now, and I want to walk you through why I made it and what makes it different.

Why I think it's useful

When you're choosing an ETF, the first question is usually some version of "what do other people actually trust their money to?" AUM answers that. A fund's size isn't a recommendation, but it's a useful signal - bigger funds tend to be more liquid, tighter on spreads, and less likely to be shut down and force an unwanted taxable event on you. Starting from the 100 largest is a sensible place to begin narrowing things down.

On one screen you get the things that actually move your long-term outcome:

Fees (MER) - the one variable you control and the one that compounds against you every single year.
Returns over 1, 3, 5 and 10 years - sortable, so you're comparing like with like instead of cherry-picked marketing windows.
21 category filters - Intl, AU, Bonds, Dividend, Factor, Thematic, Quality, Value, and more - so you can compare a fund against its actual peers.
A direct link to a deeper page for every ticker, from VGS (the biggest at ~$47.7B) all the way down.

What makes it genuinely different

Most comparison tables show you gross returns. But you don't get to spend gross returns - you spend what's left after tax. So I built an after-tax toggle: pick your marginal tax bracket and the table subtracts an estimated tax drag from each return period. Suddenly a high-distribution fund and a low-distribution one are being judged on what you'd keep, not what they advertise.

I haven't come across another free Australian tool that lets you re-rank the largest ETFs by their after-tax performance at your own tax rate. That's the part I'm most proud of.

One more step

This fits the whole reason OzFinn exists: giving everyday Aussies simple, objective tools to optimise their finances - no jargon, no sales pitch, no "this is general advice" wink while quietly steering you somewhere. Just the numbers, laid out honestly, so you can make your own call.

Have a look: ozfinn.com.au/etf/100. If something's missing or you'd rank it differently, tell me - that's how this gets better.

Some more obligatory precautions:

AUM mistaken for quality. A reader sees "biggest = safest = buy." Size is liquidity and popularity, not merit. It's not a recommendation. Again - treat that as a signal and not a decision maker.
Performance-chasing. Avoid focussing on short-term performance - for example by sorting by 1-year returns. You should always look at the longest possible period when comparing two funds. Higher average returns for a 10-year period always beats a 1-year boom within the context of investing. Shorter returns fit within the real of trading and speculation.
After-tax performance is an estimate. Treat the after-tax returns as a rough estimate. While the goal is to show as accurate estimate as possible, tax is a complex area and you should always talk to a professional if you need the most accurate numbers.
This is educational information and not financial advice. Do your own research or speak to a licensed adviser before investing.

Cheers,
Stan